It all began with a belief in the power of nature, in the power of science, and in what can be achieved when combining both. It is a story about fatherly love and about a journey he undertook together with chemists and skincare experts, in order to create products that love children and nourish their skin. We are delighted to bring you this journey’s natural and nurturing results – an assortment of skincare products, which are healthy, effective and safe.

Dunaliella salina

Dunaliella salina is a single cell algae that lives in the Dead Sea, and is considered one of the wonders of the modern-day cosmetics and medicine worlds. The algae contains the highest concentration of beta-Carotene found anywhere in nature. Scientific studies have found that this algae’s extracts improves skin metabolism, provides it with vital nutrients, retains skin moisturization even under extreme conditions, prevents damage caused by environmental factors (heat and radiation), and slow the skin’s aging process.

Natural Active Ingredients

Our products contain, among others: seed and nut oils; flower and fruit extracts, such as olive oil, Aloe vera, Chamomile extracts, beeswax, Shea butter, grapeseed oil, Jojoba oil, almond oil, Arnica extracts, and much more. None of our products contain SLS or SLES, which are irritants that can cause skin problems for portions of the populations. In addition, our products do not contain Parabens, which are preservatives common in cosmetics. Paraben-free cream is in essence the symbol of a natural products.